Services marketing : people, technology, strategy

dc.contributor.author	Jochen Wirtz
dc.contributor.author	Christopher Lovelock
dc.date.accessioned	2023-06-08T07:45:29Z
dc.date.available	2023-06-08T07:45:29Z
dc.date.issued	2016
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/163
dc.language.iso	en	en_US
dc.publisher	World Scientific Publishing Co. Inc	en_US
dc.subject	Marketing--Management.	en_US
dc.subject	Professions--Marketing.	en_US
dc.subject	Service industries--Marketing.	en_US
dc.subject	Customer services--Marketing.	en_US
dc.title	Services marketing : people, technology, strategy	en_US
dc.type	Book	en_US