Services Marketing

dc.contributor.author	Valarie, A. Zeithaml
dc.contributor.author	Mary Jo Bitner
dc.contributor.author	Dwayne, D. Gremler
dc.date.accessioned	2023-05-30T07:43:03Z
dc.date.available	2023-05-30T07:43:03Z
dc.date.issued	2018-01
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/15
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill Education	en_US
dc.subject	customer care	en_US
dc.subject	Marketing	en_US
dc.title	Services Marketing	en_US
dc.title.alternative	Integrating Customer Focus Across the Firm	en_US
dc.type	Book	en_US