Strategic brand management and development :

dc.contributor.author	Sotiris T. Lalaounis
dc.date.accessioned	2023-06-07T09:27:02Z
dc.date.available	2023-06-07T09:27:02Z
dc.date.issued	2021
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/148
dc.language.iso	en	en_US
dc.publisher	Routledge	en_US
dc.subject	Product management.	en_US
dc.subject	Branding(Marketing)	en_US
dc.title	Strategic brand management and development :	en_US
dc.title.alternative	creating and marketing successful brands	en_US
dc.type	Book	en_US