Strategic Brand Management - 4e

dc.contributor.author	Kevin Lane Keller
dc.contributor.author	Ambi M. G. Parameswaran
dc.contributor.author	Isaac Jacob
dc.date.accessioned	2023-06-07T09:17:52Z
dc.date.available	2023-06-07T09:17:52Z
dc.date.issued	2015
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/147
dc.language.iso	en	en_US
dc.publisher	Pearson Education Limited	en_US
dc.subject	Management	en_US
dc.title	Strategic Brand Management - 4e	en_US
dc.title.alternative	Building, Measuring, and Managing Brand Equity	en_US
dc.type	Book	en_US