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Services Marketing
Valarie, A. Zeithaml
;
Mary Jo Bitner
;
Dwayne, D. Gremler
(
McGraw-Hill Education
,
2018-01
)
MARKETING MANAGEMENT15E
PHILIP KOTLER
;
KEVIN LANE KELLER
(
Pearson Education Limited
,
2016
)
STRATEGIC MARKETING MANAGEMENT Eighth Edition
Alexander Chernev
(
Cerebellum Press, USA
,
2014-06
)
Strategic Marketing Concepts and Cases
Russell Abratt
;
Michael Bendixen
(
Routledge
,
2019
)
International marketing / Seventeenth edition.
Philip R. Cateora
;
Mary C. Gilly
;
John L. Graham
(
McGraw-Hill Education
,
2016
)
International Marketing, Tenth Edition
Michael R. Czinkota
;
Ilkka A. Ronkainen
(
Cengage Learning, Inc.
,
2013
)
Marketing Research, 8th Edition G L O B A L E D I T I O N
Alvin C. Burns
;
Ann Veeck
;
Ronald F. Bush
(
Pearson Education Limited
,
2017
)
Market Research
Erik Mooi
;
Marko Sarstedt
;
Irma Mooi-Reci
(
Springer Nature Singapore Pte Ltd
,
2018
)
International Marketing, Tenth Edition
Michael R. Czinkota
;
Ilkka A. Ronkainen
(
Cengage Learning, Inc.
,
2013
)
Business-toBusiness Marketing Communications
Ioannis Rizomyliotis
;
Kleopatra Konstantoulaki
;
Ioannis Kostopoulos
(
Palgrave Macmillan
,
2017
)
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Gary Armstrong (3)
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John L. Graham (2)
Mary C. Gilly (2)
Mary Jo Bitner (2)
Michael R. Czinkota (2)
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customer care (1)
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