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Services Marketing
Valarie, A. Zeithaml
;
Mary Jo Bitner
;
Dwayne, D. Gremler
(
McGraw-Hill Education
,
2018-01
)
Strategic Marketing: Planning and Control Third edition
Graeme Drummond
;
John Ensor
;
Ruth Ashford
(
Elsevier Ltd
,
2008
)
MARKETING MANAGEMENT15E
PHILIP KOTLER
;
KEVIN LANE KELLER
(
Pearson Education Limited
,
2016
)
STRATEGIC MARKETING MANAGEMENT Eighth Edition
Alexander Chernev
(
Cerebellum Press, USA
,
2014-06
)
The Coming Age of Robots
George Pettinico
;
George R. Milne
(
Business Expert Press
,
2020
)
Strategic Marketing Concepts and Cases
Russell Abratt
;
Michael Bendixen
(
Routledge
,
2019
)
Strategic Marketing Management Third edition
Richard M.S. Wilson
;
Colin Gilligan
(
Elsevier Butterworth-Heinemann
,
2005
)
International marketing / Seventeenth edition.
Philip R. Cateora
;
Mary C. Gilly
;
John L. Graham
(
McGraw-Hill Education
,
2016
)
International Marketing, Tenth Edition
Michael R. Czinkota
;
Ilkka A. Ronkainen
(
Cengage Learning, Inc.
,
2013
)
Marketing Research, 8th Edition G L O B A L E D I T I O N
Alvin C. Burns
;
Ann Veeck
;
Ronald F. Bush
(
Pearson Education Limited
,
2017
)
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